As a member of NCJAR, you know that your clients rely on you to guide them through one of the most significant decisions of their lives—buying a home. With the release of the new Consumer Guide on Open Houses and Written Agreements, you have a powerful tool at your disposal to ensure your clients are well-informed and confident throughout the process.
Why Share This Guide?
The recent changes to the requirements surrounding written agreements might leave some consumers with questions about when and why they need to sign an agreement with their Realtor®. By sharing this guide, you can demystify the process, foster trust, and reinforce your commitment to transparency and clarity. This guide is designed to answer common questions and to highlight the importance of understanding the home-buying process.
Key Points to Highlight
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Open Houses: No written agreement is necessary for your clients to attend open houses. This allows them to explore potential homes without any initial commitment.
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Written Agreements: It’s essential for clients to understand when and why they might need to sign an agreement with you. The guide explains the purpose and timing of these agreements once they begin “working with” you.
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Negotiable Nature: These agreements are not set in stone. The guide emphasizes that they are negotiable and are intended to ensure that both parties' expectations are clear and aligned.
Maximize Your Reach
Sharing this guide across your social media channels and through your other communication platforms not only bolsters your professional brand but also positions you as a knowledgeable and trustworthy Realtor®. It’s an excellent way to engage with your audience, providing them with timely and valuable information that can enhance their home-buying experience.
How to Share
We encourage you to:
- Post the guide on your website to make it easily accessible to your clients.
- Include it in your email newsletters as a resource for both current and potential clients.
- Share it across your social media platforms to reach a broader audience and start meaningful conversations with potential buyers.
By proactively sharing this guide, you reinforce your role as a trusted advisor, ensuring that your clients have the knowledge they need to make informed, confident decisions.
Ready to Share?
Download the full guide here: Consumer Guide on Open Houses and Written Agreements. Together, let’s empower every homebuyer with the information they need for a successful real estate journey.
