As a member of NCJAR and the National Association of REALTORS®, you carry a mark of professionalism that sets you apart—the REALTOR® trademark. But did you know that how you use it matters just as much as the fact that you have it?
To protect the integrity and legal strength of this brand, NAR has clear trademark guidelines—especially for those who speak or present at events.
Here’s what every NCJAR member should know:
Always Follow These Rules:
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Use all caps and the ® symbol every time: It’s REALTOR®, not Realtor or realtor.
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Include a direct reference to association membership when using the term—mention NAR, your local association (like NCJAR), or the Code of Ethics.
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Say "member" if you’re not naming a specific association.
Correct Examples:
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“Maria is a REALTOR® who volunteers with the National Association of REALTORS®.”
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“REALTORS® participate in their local association’s committees.”
Avoid These Common Mistakes:
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Don’t use REALTOR® as a job title. Use “real estate agent,” “broker,” or “professional” instead.
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Don’t add descriptive words before it (like “top,” “trusted,” “commercial,” or “New Jersey”).
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Don’t use phrases like “A REALTOR® will help you...” without tying it to membership.
Incorrect Examples:
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“Sarah is a REALTOR®.”
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“A REALTOR® is your trusted advisor.”
Why It Matters
The REALTOR® brand is a powerful asset and a protected trademark. Misusing it can weaken legal protections—and could even cost you speaking opportunities or get your content pulled from NAR events.
So whether you’re writing marketing copy, updating your bio, or speaking at an industry event, be sure you’re using the REALTOR® mark correctly.
For more info, visit: nar.realtor/membership-marks-manual
Let’s Protect the Brand That Protects Us All
NCJAR is here to support you in every aspect of your career—including making sure you're putting your best (and most compliant) foot forward.
