Bill McCue, Broker Associate of Sarasota Homes Group with Bright Realty in Florida, is always looking for smarter ways to serve his clients—and it shows.
His latest innovation? A dedicated page on his website featuring clickable, auto-updating neighborhood Market Activity Reports powered by RPR’s Next Gen Reports.
A Data-Driven Approach to Client Service
“RPR is a deep resource for housing data and local market stats,” Bill explains. “I recently had a client who was very statistically driven—just couldn’t get enough data! RPR was perfect for that. Then I stumbled across the ‘Beta’ callout in RPR Reports and thought, ‘This would be a great resource for our website.’”
Bill quickly discovered the power of customizing these reports and using RPR’s auto-updating links. “Game changer,” he says.
On his website, he presents market trends in a visually engaging way, posing the question: “Is it a Buyer’s Market or Seller’s Market in your area of interest?” Visitors find bulleted, hyper-local data on:
- Average Pricing Trends
- Days on Market
- Listing Trends
- Current Inventory Levels
Bill highlights ten local neighborhoods—both single-family homes and condos. Each clickable link opens a custom-built, automatically updated Market Activity Report using RPR’s Next Gen Reports. He even arranges the order of custom pages within each report to best fit the client’s needs.
Lead Generation Through Value, Not Barriers
Instead of gating his reports behind a contact form, Bill gives visitors free access.
“Some people are hesitant to give up their info,” he says. “I just want to keep them informed. When they’re ready, our team will likely earn the opportunity to work with them.”
This open approach has already caught attention. Within months of launching the page, other agents have reached out to learn how to replicate it.
Why Next Gen Reports Work
For REALTORS® and teams looking to modernize their online presence, RPR’s Next Gen Reports offer:
- Dynamic Links that refresh every 48 hours
- Custom-Branded Pages for a polished, professional look
- Simple Integration—even for those who aren’t tech-savvy
Bill’s advice? “Just jump in and do it. I’m a tech guy, so it was super easy for me. But I don’t think it would be too hard for any agent to implement. RPR even has a page showing you exactly how.”
Set It and Forget It
Each report link Bill embeds at SarasotaHomes.com updates automatically—no need to regenerate or re-upload. “We get asked all the time, ‘What’s happening in the market?’ Now I can point them to real-time data, and the RPR report becomes the backdrop for our market health conversations.”
Make Your Website a Data Hub
Bill’s “Latest Sarasota Market Stats” section showcases just how impactful RPR’s Next Gen Reports can be. By pairing up-to-date market intelligence with an accessible online platform, he has turned his website into a powerful lead-generation tool—without any hard sells.
Ready to create your own clickable, auto-updating local market report hub?
RPR’s Next Gen Reports are available now to all REALTORS®. Plus, RPR offers free webinars, on-demand video tutorials, and printable guides to help you get started.
Give your clients what they want—real-time market data—and watch your engagement grow.
