Every client deserves equal professional service. Every REALTOR® deserves to feel safe while providing it.
Fair housing isn't just about complying with the law—it's about creating a consistent process for every client while protecting yourself throughout the transaction.
One of the best ways to do both is by following consistent business practices from your very first interaction.
That's where FOREWARN comes in.
FOREWARN allows REALTORS® to verify identities using publicly available data before meeting a prospective client. By using the same screening process with every new client, you're not only enhancing your personal safety, you're also supporting consistent business practices that help reduce the risk of unconscious bias.
Professionalism means treating every prospect the same way.
A consistent process—from initial contact through buyer consultations and showings—helps build trust, supports fair housing principles, and creates a safer experience for everyone involved.
Whether you're meeting a first-time buyer, an investor, or a seller, establishing the same procedures for every client demonstrates professionalism and reinforces your commitment to equal service.
Your NCJAR Member Benefit
As an NCJAR member, you have access to FOREWARN as a member benefit.
If you haven't started using it—or would like a refresher—join our FREE FOREWARN Training on July 14 to learn how to make this valuable tool part of your everyday business.
You'll discover how FOREWARN can help you:
- Verify identities before appointments
- Increase confidence when meeting new prospects
- Establish a consistent client screening process
- Better protect yourself while serving consumers professionally
NAR Resource Spotlight
Fair housing is more than a legal requirement—it's a cornerstone of the REALTOR® Code of Ethics and the commitment REALTORS® make to provide equal professional service to every consumer.
NAR's Fair Housing resources offer practical guidance, educational materials, and best practices to help REALTORS® stay informed and confidently serve today's diverse communities.
Consistency builds trust. Using the same professional process for every client supports fair housing principles, enhances your safety, and strengthens the exceptional service REALTORS® provide every day.
