AI for Client Follow-Up

AI helps draft thank-you emails, follow-up messages, newsletters, and client check-ins.

Best Practices

1. Personalize every communication.
2. Verify names and transaction details.
3. Remove generic AI language.

Potential Risks

AI-generated emails may:

1. Include incorrect information.
2. Sound impersonal.
3. Accidentally disclose confidential information.

REALTOR® Code of Ethics

Article 1: Protect client interests.

Article 12: Communications should be truthful and professional.

Best Practice

AI should help you communicate—not replace authentic relationships.