The real estate market naturally slows down from December through February—partly because of the holidays and partly thanks to chilly weather. But according to the National Association of REALTORS®, winter sellers actually have some unique advantages.
Many winter buyers are shopping with urgency, often due to job relocations, growing families, or other time-sensitive needs. And with fewer homes on the market, sellers face less competition and may enjoy stronger negotiating power.
If you’re planning to list this winter, here are expert-backed ways to make your home stand out and shine—even on the frostiest days.
1. Boost Your Winter Curb Appeal
First impressions matter year-round. Clear leaves, branches, and debris. Make your entrance welcoming with potted topiaries, a winter-friendly wreath, and a fresh doormat. A tidy exterior tells buyers your home has been well cared for.
2. Prioritize Safety Outside
In areas prone to ice and snow, keep the driveway, sidewalks, and entry pathways shoveled and de-iced. Rock salt or sand helps prevent slips—keeping visitors safe and your showing schedule running smoothly.
3. Create a Warm, Inviting Interior
Once buyers step inside, aim for a cozy, lived-in feel. Declutter, deep clean, and stage each room. Add warm touches like soft blankets, textured throw pillows, or a seasonal centerpiece. If you have a fireplace, feel free to light it during open houses (just never leave it burning unattended). Dress the dining table as if hosting a holiday dinner—buyers love imagining themselves celebrating future milestones in the space.
4. Bring Life Indoors with Plants
Potted flowering plants or an indoor herb garden instantly energize a room. Greenery adds warmth, freshness, and a feeling of vitality that’s especially appreciated during the winter months.
5. Brighten Every Space
Shorter days mean less natural light, so make brightness a priority. Clean windows thoroughly. Replace burnt-out bulbs, add standing lamps to darker spaces, and turn on every light during showings to keep the home cheerful and inviting.
6. Keep the Home Comfortably Warm
Turning the thermostat down to save money may backfire. A cold home feels unwelcoming—and buyers may even wonder about heating efficiency. Keep temperatures comfortable during all showings.
7. Say “Yes” to Showing Requests
The holiday season can be hectic, but flexibility is key. Motivated buyers are out there, and each showing could be the one that leads to a successful sale.
8. Appeal to All the Senses
Avoid strong perfumes or overpowering scented candles. Start with a clean, fresh base, then gently layer subtle scents like vanilla, citrus, or cinnamon if desired.
Bonus Tip: What About Holiday Decorations?
Seasonal décor can make your home feel festive—but moderation matters. A Christmas tree is perfectly fine, but consider removing highly personal ornaments and avoid décor that overwhelms the space. Save the sentimental pieces for your next home.
The REALTOR® Difference
Navigating a home sale during winter is absolutely doable with the right support. Your real estate agent can guide you through the process, and an attorney can help you understand state laws related to your transaction.
Only real estate professionals who are members of the National Association of REALTORS® may use the term REALTOR®. Members follow a strict Code of Ethics, ensuring they act in their clients’ best interests and treat all parties fairly.
For more real estate facts and helpful consumer resources, visit facts.realtor.
Source
National Association of REALTORS® – Consumer Guide: 8 Tips for Selling Your Home in Winter
https://www.nar.realtor/the-facts/consumer-guide-8-tips-for-selling-your-home-in-winter
