ThatsWhoweAre.022221NAR's "That's Who We R" Advertising Campaign Highlights How Realtors® Open Doors to Opportunity for Their Clients and the Communities They Serve. This year, to further distinguish Realtors® from real estate agents, the TV spots emphasize the impact Realtors® make on the communities they serve. The advertisements go beyond the transaction by highlighting clients' living out their dream of homeownership or running a small business.

Visit to watch the five new TV spots which reflect the positive impact REALTORS® have on their clients and communities. 


NAR's Ad Campaign helps consumers know that:

  • The REALTOR® Code of Ethics makes REALTORS® your advocate in one of the largest transactions you’ll ever make.
  • A REALTOR® isn’t just a home or business search, it’s a human connection to the best property for you.
  • A REALTOR® knows your neighborhood, the neighbors, and volunteers to make it better.
  • A REALTOR® negotiates the best price and uses the industry’s leading market data to do it.
  • A REALTOR® finds you a dream home and protects your right to it.
  • A REALTOR® is supported by the nation’s largest professional trade organization, protecting your property and community long after the contracts are signed.